THE MATERIAL
RECORD
beer brand / cultural campaign sponsor

Tiger Beer

Tiger Beer branding is prominent on both covers of the physical supplement and the interior text states that Dazed and Tiger Beer are jointly presenting the Chinese New Year programme.

Overview

Tiger Beer

Tiger Beer branding is prominent on both covers of the physical supplement and the interior text states that Dazed and Tiger Beer are jointly presenting the Chinese New Year programme.

Dazed's official 2010 event coverage identifies Tiger Beer as the partner for the London Chinatown events and wider Tiger Lucky Eight campaign.

Why it matters

Tiger Beer is retained as a TMR relationship because accession evidence directly identifies it in connection with a preserved Magazines object.

Coverage

Magazinesbeer brand / cultural campaign sponsor
Research note

This accession-created authority record is deliberately limited to the supplied physical-object evidence; unsupported dates, personnel, locations, history and relationships are not inferred.

The Material Record

1 object

TMR holdings represented across 2010.