Kevin Ma

Kevin Ma is the founder of Hypebeast, which began in 2005 and developed into an international business spanning cultural publishing, retail and creative services. Its early focus on trainers and streetwear expanded into fashion, art, design and the wider cultures surrounding them. Ma has overseen the company's business direction and development.

Hypebeast's growth included the launch of HBX in 2012, Hypebae in 2016 and the creative agency Hypemaker in 2017. The company's own history distinguishes the original 2005 launch from the incorporation of Hypebeast Hong Kong Limited in 2007. Ma's career traces the movement of streetwear media from specialist online publishing into a broader commercial cultural platform.