1970/71 The Sun Football Swap Cards — Billy Bremner #79 — Leeds United
1970/71
This Billy Bremner card came through The Sun’s token-based football promotion, tying elite players to the mass circulation of a national newspaper. It is football collecting as everyday participation: cut out, send off, swap and complete, rather than simply buy a premium product.
Read the catalogue note →- Season
- 1970/71
- Set
- The Sun Football Swap Cards
- Subject
- Billy Bremner
- Club shown
- Leeds United
- Card number
- 79
- Grading
- Light age/handling and edge/corner wear; no numeric grade.
- Condition
- Light age/handling and edge/corner wear; no numeric grade.
- Completeness
- Complete as supplied.
Catalogue note
This Billy Bremner card came through The Sun’s token-based football promotion, tying elite players to the mass circulation of a national newspaper. It is football collecting as everyday participation: cut out, send off, swap and complete, rather than simply buy a premium product.
Archive significance: Period newspaper-token football card linking Bremner and Leeds to mass-market participatory publishing
Historical context: Newspaper-token distribution issue
Why this object matters
The Sun token-distributed Bremner issue provides a distinct mass-newspaper collecting mechanism. That materially different route of circulation supports outstanding contextual value alongside the food and gum promotions.
Evidence limits: No new physical inspection or collation was performed. Copy-specific conclusions remain limited to the retained catalogue and accession evidence.
Historical context
Newspaper-token distribution issue
Score and assessment method
Archive Importance: 8.6 / 10.
This is a curatorial judgement, not a measurement accurate to one tenth or a market valuation. Read the explanation and its evidence limits together.
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Recorded contributions · 1
- Billy BremnerSubjectCatalogue credit
Subject credit: Billy Bremner Original catalogue credit
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