THE MATERIAL
RECORD
TMR-000801Film / cinema ephemera object

Picturegoer Weekly No. 344 (New Series), Vol. 7

25 December 1937 · Deanna Durbin cover · “Secrets of Disney’s Million-dollar Fairy-Tale”

25 December 1937★ Gold Star object

Christmas Day 1937 issue of Picturegoer Weekly, No. 344 (New Series), Vol. 7, with Deanna Durbin on a snowy colour cover and the teaser “Secrets of Disney’s Million-dollar Fairy-Tale”.

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Organisation
Odhams Press
Condition
Good/fair appearance for an original 1937 weekly, ungraded. The colour cover remains striking and substantially intact, with pronounced spine wear and splitting around the staples, edge and corner wear, small tears/chips, creasing, surface rubbing and general handling marks. Interior pages remain notably clean and highly legible with normal age toning.
Completeness
Assumed complete under the standing TMR magazine rule unless the owner states otherwise. Front cover, rear page and one interior spread are supplied; no page-by-page collation has been performed.
Date
25 December 1937
Film
Snow White and the Seven Dwarfs
Territory
United Kingdom
Language
English
Format
Weekly illustrated film fan magazine
Orientation
Portrait
Status
Original period publication
Release context
Christmas Day 1937 issue; contemporary British coverage of Disney’s Snow White and the Seven Dwarfs four days after its Hollywood world premiere

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Object record

Catalogue note

Christmas Day 1937 issue of Picturegoer Weekly, No. 344 (New Series), Vol. 7, with Deanna Durbin on a snowy colour cover and the teaser “Secrets of Disney’s Million-dollar Fairy-Tale”. Exact-issue specialist documentation identifies the associated feature as a two-page report on Snow White and the Seven Dwarfs, appearing only four days after the film’s Hollywood world premiere. The supplied interior spread adds a substantial film-craft feature on seasonal make-up by London Film Productions expert Guy Pearce and a facsimile holiday message from Claudette Colbert, while the rear promotes Picturegoer’s own 100-page Xmas Annual.

Why this object matters

Score and assessment method

Archive Importance: 9.6 / 10 · Gold Star.

This is a curatorial judgement, not a measurement accurate to one tenth or a market valuation. Read the explanation and its evidence limits together.

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