Picturegoer — Week ending 13 November 1943
Rosamund John cover · Millions Like Us / wartime British cinema · National Savings ‘Hitler’s Business’ campaign
Picturegoer for the week ending 13 November 1943, with British actor Rosamund John on the colour cover. The interior review section provides a dense snapshot of wartime cinema exhibition, including Millions Like Us, So Proudly We Hail!, The Adventures of Tartu and other contemporary releases.
Read the catalogue note →- Organisation
- Odhams Press
- Condition
- Good to very good appearance for an original 1943 wartime issue, ungraded. Strong colour cover with light-to-moderate spine and edge wear, minor corner creasing, small surface/handling marks and expected paper toning. Rear and interior pages remain clean and highly legible.
- Completeness
- Assumed complete under the standing TMR magazine rule unless the owner states otherwise. Front cover, rear page and one interior spread are supplied; no page-by-page collation has been performed.
- Date
- Week ending 13 November 1943
- Territory
- United Kingdom
- Language
- English
- Format
- Illustrated film fan magazine; cover states ‘Every Other Thursday’
- Orientation
- Portrait
- Status
- Original period publication
- Release context
- British wartime Picturegoer issue with Rosamund John cover, contemporary film-review coverage including Millions Like Us, and explicit National Savings anti-waste propaganda
Catalogue note
Picturegoer for the week ending 13 November 1943, with British actor Rosamund John on the colour cover. The interior review section provides a dense snapshot of wartime cinema exhibition, including Millions Like Us, So Proudly We Hail!, The Adventures of Tartu and other contemporary releases. The Millions Like Us coverage is particularly important within the developing TMR Picturegoer run: the accompanying still shows Eric Portman as a factory foreman explaining machinery to women workers, directly connecting popular film journalism with the wartime mobilisation of women into industry. On the rear, a National Savings Committee advertisement bluntly declares ‘WHAT YOU BUY IS HITLER’S BUSINESS’, equating unnecessary consumption with aid to the enemy and urging weekly War Savings. Beauty, health and collectible film-star advertising surround the message, making the page an unusually clear document of the tension between consumer aspiration and austerity.
Why this object matters
Score and assessment method
Archive Importance: 9.7 / 10 · Gold Star.
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