Picturegoer — Week ending 12 June 1943
Tyrone Power & Maureen O'Hara cover · Board of Trade ‘Mend and Make-Do’ · Lana Turner feature
Picturegoer for the week ending 12 June 1943, with Tyrone Power and Maureen O'Hara on the colour cover. The rear page is especially valuable as wartime social evidence: a Board of Trade ‘Mend and Make-Do’ panel teaches readers to replace modern fasteners with lacings or buttons and explicitly urges them to save buying new clothing.
Read the catalogue note →- Organisation
- Odhams Press
- Condition
- Good appearance for an original 1943 wartime issue, ungraded. Strong colour cover with moderate-to-heavy spine and edge wear, handling creases and small edge/corner losses. Interior and rear pages show expected age toning but remain highly legible.
- Completeness
- Assumed complete under the standing TMR magazine rule unless the owner states otherwise. Front cover, rear page and one interior spread are supplied; no page-by-page collation has been performed.
- Date
- Week ending 12 June 1943
- Territory
- United Kingdom
- Language
- English
- Format
- Illustrated film fan magazine; cover states ‘Every Other Thursday’
- Orientation
- Portrait
- Status
- Original period publication
- Release context
- British wartime Picturegoer issue combining Tyrone Power and Maureen O'Hara glamour imagery with Board of Trade clothing-economy instruction and contemporary Hollywood reporting
Catalogue note
Picturegoer for the week ending 12 June 1943, with Tyrone Power and Maureen O'Hara on the colour cover. The rear page is especially valuable as wartime social evidence: a Board of Trade ‘Mend and Make-Do’ panel teaches readers to replace modern fasteners with lacings or buttons and explicitly urges them to save buying new clothing. It sits among beauty and health advertising, while inside W. H. Mooring’s Hollywood column discusses war films and the industry's relationship with wartime subjects alongside a major Lana Turner feature. The issue preserves the everyday coexistence of glamour, consumer aspiration, material scarcity and state-directed economy in British popular culture during the Second World War.
Why this object matters
Score and assessment method
Archive Importance: 9.6 / 10 · Gold Star.
This is a curatorial judgement, not a measurement accurate to one tenth or a market valuation. Read the explanation and its evidence limits together.
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