prototype_ Issue Zero
Debut Issue Zero · Alastair McKimm · 1,000-copy limited distribution · sealed copy
The debut Issue Zero of prototype_, the new fashion, art, design and culture publication launched by former i-D editor-in-chief Alastair McKimm. The issue is deliberately conceived as an ad-free, highly curated print object; Business of Fashion describes McKimm's structure as a 12-chapter 'visual mixtape'.
Read the catalogue note →- Publication
- prototype_
- Condition
- Sealed copy with Near Fine exterior appearance from the supplied photographs; shrink-wrap remains intact. Interior condition cannot be assessed without opening.
- Completeness
- Sealed and therefore not physically collated. No claim is made about interior completeness beyond the intact sealed state visible in the supplied photographs.
- Date
- September 2026
Catalogue note
The debut Issue Zero of prototype_, the new fashion, art, design and culture publication launched by former i-D editor-in-chief Alastair McKimm. The issue is deliberately conceived as an ad-free, highly curated print object; Business of Fashion describes McKimm's structure as a 12-chapter 'visual mixtape'. IDEA and specialist booksellers document a limited distribution of 1,000 copies. This sealed copy preserves the publication at its point of origin and forms a particularly strong TMR link between the archive's extensive i-D holdings and McKimm's post-i-D independent editorial project.
Why this object matters
McKimm's ad-free debut and twelve-chapter editorial concept make Issue Zero an outstanding contemporary independent-publication object linked to TMR's i-D holdings. A new launch and reported 1,000-copy distribution do not yet establish the influence of a foundational title. Keep it below the original i-D and Hypebeast launches while preserving the sealed state.
Evidence limits: The copy remains sealed. Retained sources disagree on extent (200 versus 288 pages); no inspection or source choice resolves that discrepancy here.
Score and assessment method
Archive Importance: 8.7 / 10.
This is a curatorial judgement, not a measurement accurate to one tenth or a market valuation. Read the explanation and its evidence limits together.
How Archive Importance is assessed →Inside this issue
Contents have not yet been indexed. This does not mean the issue contains no relevant material.
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