Picturegoer — Week ending 10 June 1944
David Niven in uniform cover · wartime savings and industrial-home-front advertising · Hollywood Once-Over
Picturegoer for the week ending 10 June 1944, with David Niven photographed in British Army uniform on the cover. Its publication date—four days after the Allied landings in Normandy—gives the image unusual immediacy, although the photograph itself is not attributed to D-Day service and should not be read that way. Inside, W. H. Mooring’s ‘Hollywood Once-Over’ surveys wartime Hollywood and film-industry news, while the facing page includes contemporary star and production items. The rear page is a compact home-front document: the National Savings Committee urges a family to keep saving increased wages rather than spend them, an Odo-Ro-No advertisement specifically addresses Royal Ordnance Factory workers, and cosmetics and toiletries continue to be sold through scarcity-conscious wartime language. The complete object captures the coexistence of military celebrity, film escapism, industrial labour, thrift and consumer aspiration at a particularly charged moment in 1944.
Read the catalogue note →- Organisation
- Odhams Press
- Condition
- Good to very good appearance for an original 1944 wartime issue, ungraded. Strong cover image with light-to-moderate spine and edge wear, small edge/corner defects, surface handling marks and expected paper toning. Rear and interior pages remain clean and highly legible.
- Completeness
- Assumed complete under the standing TMR magazine rule unless the owner states otherwise. Front cover, rear page and one interior spread are supplied; no page-by-page collation has been performed.
- Date
- Week ending 10 June 1944
- Territory
- United Kingdom
- Language
- English
- Format
- Illustrated film fan magazine; cover states ‘Every Other Thursday’
- Orientation
- Portrait
- Status
- Original period publication
- Release context
- British wartime Picturegoer issue published four days after D-Day, with David Niven photographed in uniform, National Savings messaging and wartime labour/consumer advertising
Catalogue note
Picturegoer for the week ending 10 June 1944, with David Niven photographed in British Army uniform on the cover. Its publication date—four days after the Allied landings in Normandy—gives the image unusual immediacy, although the photograph itself is not attributed to D-Day service and should not be read that way. Inside, W. H. Mooring’s ‘Hollywood Once-Over’ surveys wartime Hollywood and film-industry news, while the facing page includes contemporary star and production items. The rear page is a compact home-front document: the National Savings Committee urges a family to keep saving increased wages rather than spend them, an Odo-Ro-No advertisement specifically addresses Royal Ordnance Factory workers, and cosmetics and toiletries continue to be sold through scarcity-conscious wartime language. The complete object captures the coexistence of military celebrity, film escapism, industrial labour, thrift and consumer aspiration at a particularly charged moment in 1944.
Why this object matters
Score and assessment method
Archive Importance: 9.9 / 10 · Gold Star.
This is a curatorial judgement, not a measurement accurate to one tenth or a market valuation. Read the explanation and its evidence limits together.
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