Picturegoer — Week ending 20 March 1943
Googie Withers cover · Dolores Costello profile · wartime Potato Plan / Squander Bug
Picturegoer for the week ending 20 March 1943, with British actor Googie Withers on the colour cover. The photographed interior juxtaposes a substantial Dolores Costello retrospective with ‘Hollywood’s Topsy Turvy Movie’, a feature describing an experimental audience-influenced production concept.
Read the catalogue note →- Organisation
- Odhams Press
- Condition
- Good to very good appearance for an original 1943 wartime issue, ungraded. Strong colour cover with moderate spine and edge wear, small corner/edge defects, light surface marks and expected paper toning. Rear and interior pages remain highly legible.
- Completeness
- Assumed complete under the standing TMR magazine rule unless the owner states otherwise. Front cover, rear page and one interior spread are supplied; no page-by-page collation has been performed.
- Date
- Week ending 20 March 1943
- Territory
- United Kingdom
- Language
- English
- Format
- Illustrated film fan magazine; cover states ‘Every Other Thursday’
- Orientation
- Portrait
- Status
- Original period publication
- Release context
- British wartime Picturegoer issue combining Googie Withers cover portrait, film-star editorial, Ministry of Food rationing guidance and National Savings anti-waste propaganda
Catalogue note
Picturegoer for the week ending 20 March 1943, with British actor Googie Withers on the colour cover. The photographed interior juxtaposes a substantial Dolores Costello retrospective with ‘Hollywood’s Topsy Turvy Movie’, a feature describing an experimental audience-influenced production concept. The rear page is particularly valuable as home-front documentation: the Ministry of Food’s Potato Plan instructs readers to substitute potatoes for flour and explicitly links bread consumption to shipping capacity, while the National Savings Committee’s cartoon ‘Squander Bug’ tells readers that spending on unnecessary goods helps the Nazis. Commercial advertisements for cosmetics, health products and lipstick sit around these austerity messages, preserving the tension between wartime economy and consumer aspiration.
Why this object matters
Score and assessment method
Archive Importance: 9.7 / 10 · Gold Star.
This is a curatorial judgement, not a measurement accurate to one tenth or a market valuation. Read the explanation and its evidence limits together.
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