THE MATERIAL
RECORD
TMR-000824Film / cinema ephemera object

Picturegoer — Week ending 20 February 1943

Marjorie Reynolds cover · ‘Shield over Freedom’ / Wings for Victory · Betty Grable feature

Week ending 20 February 1943★ Gold Star object

Picturegoer for the week ending 20 February 1943, with Marjorie Reynolds on the colour cover. Its rear page is a particularly forceful piece of British wartime visual culture: ‘Shield over Freedom’ traces air defence from Dunkirk, Singapore, Crete and Malta to Allied advance and then asks readers to support a local ‘Wings for Victory’ savings week so that ‘MORE PLANES’ can be produced.

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Organisation
Odhams Press
Condition
Good to very good appearance for an original 1943 wartime issue, ungraded. Strong colour cover with moderate spine and edge wear, scattered handling marks and a pronounced horizontal crease across the cover image. Expected paper toning internally; supplied pages remain highly legible.
Completeness
Assumed complete under the standing TMR magazine rule unless the owner states otherwise. Front cover, rear page and one interior spread are supplied; no page-by-page collation has been performed.
Date
Week ending 20 February 1943
Territory
United Kingdom
Language
English
Format
Illustrated film fan magazine; cover states ‘Every Other Thursday’
Orientation
Portrait
Status
Original period publication
Release context
British wartime Picturegoer issue combining Marjorie Reynolds glamour cover, Hollywood editorial and National Savings Committee air-power / Wings for Victory campaigning

Why this object matters →

Object record

Catalogue note

Picturegoer for the week ending 20 February 1943, with Marjorie Reynolds on the colour cover. Its rear page is a particularly forceful piece of British wartime visual culture: ‘Shield over Freedom’ traces air defence from Dunkirk, Singapore, Crete and Malta to Allied advance and then asks readers to support a local ‘Wings for Victory’ savings week so that ‘MORE PLANES’ can be produced. The appeal is surrounded by ordinary beauty, medicine, dental-care and film-star merchandise advertising. Inside, W. H. Mooring’s Hollywood column sits opposite a large Betty Grable feature, preserving the coexistence of wartime mobilisation and Hollywood glamour within a mass-market British film magazine.

Why this object matters

Score and assessment method

Archive Importance: 9.8 / 10 · Gold Star.

This is a curatorial judgement, not a measurement accurate to one tenth or a market valuation. Read the explanation and its evidence limits together.

How Archive Importance is assessed →

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