The Pure Organisation & Dance With Feeling — A Magical Trip Back to the Summer of Love

Catalogue note

Original double-sided flyer for The Pure Organisation and Dance With Feeling’s “A Magical Trip Back to the Summer of Love” at The Paradise Club, 1/5 Parkfield Street, Islington, London N1, on Bank Holiday Sunday 2 May, 11pm–7am. The exact year is not printed and remains unresolved. Rather than announce a star DJ roster, the promoters promise that “DJ’s will be made up of those who were there”. Pure identifies itself as originator of Rage and Dance 91/92/93, while Dance With Feeling identifies itself with Vivid and Fusion. The object is therefore a striking document of rave culture already turning its own recent history into nostalgia, revival and collective memory.

Advertised programme: DJs intentionally not announced on the flyer: “DJ’s will be made up of those who were there.”

Graphic-design significance: The face deliberately abandons the darker techno/hardcore visual language common elsewhere in TMR for an exuberant neo-psychedelic vocabulary: saturated cyan, lime, yellow and pink, oversized stylised flowers, striped spheres, a smiling face and flowing paisley-like floral forms. The lettering “A MAGICAL TRIP BACK TO THE SUMMER OF LOVE” adopts a hand-drawn late-1960s revival aesthetic. The visual programme directly supports the event’s nostalgic Summer of Love concept rather than functioning as generic rave decoration.

Historical context: The flyer is particularly revealing because its historical framing is contemporary to the object. Pure and Dance With Feeling present themselves through their own recent event genealogies — Rage, Dance 91/92/93, Vivid and Fusion — and promise a tour through what they call “the most uplifting era modern dance music has seen”. This indicates a point at which rave promoters and audiences were already constructing a usable memory of the scene, turning earlier parties into a revival narrative within only a few years.

Production note: Full-colour psychedelic graphic face with purple/pink gradient information reverse on paper/card stock; exact printing process and stock not established.

Condition note: Very Good appearance, ungraded. Light edge and corner handling, minor surface rubbing and small local creases/abrasions are visible. Colour remains exceptionally bright and both sides are highly legible; no major tears, heavy folds or paper loss are evident.

Confidence / uncertainty: The exact year is intentionally unresolved. The physical flyer provides Sunday 2 May, Bank Holiday framing, 11pm–7am hours, Paradise Club address, promoter histories and prices, but no year. Calendar matching alone is not treated as sufficient evidence. The printed references to Rage, Dance 91/92/93, Vivid and Fusion are promoter claims/identifications preserved as primary evidence. The unnamed DJ policy is catalogued exactly as printed rather than attempting to reconstruct a line-up.

Through the flyers

Explore the club-culture timeline to follow advertised dates, places and billed performers across the held flyers.

Event details are drawn from the held object and the qualified catalogue research above. A printed bill establishes an advertised booking, not confirmation that a performer appeared.