THE MATERIAL
RECORD
Love of Life — 17 April 1993
TMR-000695Club Culture & Ephemera
Club Culture & Ephemera ·

Love of Life — 17 April 1993

Kelsey Kerridge, Cambridge · 17 April 1993 · two-room rave · G Bush artwork signature

17 April 1993 · 8pm–6am

Original single-sided Love of Life rave flyer for Kelsey Kerridge, Gonville Place, Parkside, Cambridge on Saturday 17 April 1993, 8pm–6am. The main arena advertises MOG, Dance Force, Jam Master Jay, Elevation, Dynamix, Devious D, Hype, Kenny Ken and Phantasy, while a separate chill-out room lists Reggae, Treble D, Tony Ford, DJ Tim, C Smooth, Alpha C and Beamish.

Read the catalogue note →
Event
Love of Life · Saturday 17 April 1993
Promoter
Love of Life
Venue
Kelsey Kerridge
Location
Gonville Place, Parkside, Cambridge
Designer
G Bush — signature visible at lower-left of artwork
Format
Single-sided colour rave / dance-event flyer with blank reverse
Orientation
Portrait
Original / reproduction
Appears consistent with a contemporary original promotional flyer; no evidence of later reproduction is visible in the supplied photographs.
Condition
Good appearance from supplied front and reverse photographs — ungraded archival ephemera.
Completeness
One intact single-sided event flyer; printed front and blank reverse are photographed. No separate ticket, insert or other component is evidenced or claimed.
Event relationship
Love of Life — 17 April 1993 · 1993-04-17
Venue relationship
Browse Kelsey Kerridge objects

Why this object matters →

Object record · TMR-000695

Catalogue note

Original single-sided Love of Life rave flyer for Kelsey Kerridge, Gonville Place, Parkside, Cambridge on Saturday 17 April 1993, 8pm–6am. The main arena advertises MOG, Dance Force, Jam Master Jay, Elevation, Dynamix, Devious D, Hype, Kenny Ken and Phantasy, while a separate chill-out room lists Reggae, Treble D, Tony Ford, DJ Tim, C Smooth, Alpha C and Beamish. Admission was £18 plus booking fee or £22 on the door, with doors closing at 11pm. The vivid pink figurative artwork carries a visible “G Bush” signature. The blank reverse survives with handling/age marks, reinforcing the sheet’s single-sided promotional format.

Advertised programme: Main Arena: MOG; Dance Force; Jam Master Jay; Elevation; Dynamix; Devious D; Hype; Kenny Ken; Phantasy. Chill Out Room: Reggae; Treble D; Tony Ford; DJ Tim; C Smooth; Alpha C; Beamish.

Graphic-design significance: Distinctive hot-pink figurative flyer built around a silhouetted dancing body, radiating geometric forms, floating blue spheres and a small decorative head motif. A handwritten-style “G Bush” signature is visible within the lower-left artwork, providing a rare exact-object design/art attribution even though the full identity is unresolved.

Historical context: The flyer advertises £18 advance admission plus booking fee and £22 on the door, with an unusually explicit 11pm door-closing time despite the event continuing until 6am. Its two-room structure — a main arena and separate chill-out room — documents the spatial and musical organisation of a regional 1993 rave. The slogan “Our standards are fast becoming the best in the country — our rave’s certainly are!!” is retained as promoter rhetoric rather than an independently verified assessment.

Condition note: Front colour and typography remain strong and highly legible. Visible wear includes historic horizontal folding/creasing, further local creases and surface scratches, edge/corner wear and handling marks. The blank reverse shows age/handling soiling, scattered stains and spots, fold lines and edge wear. No major printed information appears lost. Assessment is limited to the photographed faces.

Confidence / uncertainty: Love of Life is physically prominent as the event/promoter identity and no existing TMR organisation authority was found, so a narrowly evidenced authority is proposed. “G Bush” is visibly signed on the artwork but the person’s full identity has not been independently resolved; the exact signature is retained without a People authority. Elevation appears in the main-arena bill; the existing TMR Elevation organisation authority is linked rather than assuming a person identity.

Through the flyers

Explore the club-culture timeline to follow advertised dates, places and billed performers across the held flyers.

Event details are drawn from the held object and the qualified catalogue research above. A printed bill establishes an advertised booking, not confirmation that a performer appeared.

Why this object matters

The Cambridge venue, main/chill-out rooms and unresolved G Bush signature make this an outstanding regional counterpoint to the London and Sanctuary material. Retain 8.8 for its actual geographic and visual contribution, without requiring a major national bill or awarding a hypothetical designer premium.

Evidence limits: Love of Life is physically prominent as the event/promoter identity and no existing TMR organisation authority was found, so a narrowly evidenced authority is proposed. “G Bush” is visibly signed on the artwork but the person’s full identity has not been independently resolved; the exact signature is retained without a People authority. Elevation appears in the main-arena bill; the existing TMR Elevation organisation authority is linked rather than assuming a person identity. One intact single-sided event flyer; printed front and blank reverse are photographed. No separate ticket, insert or other component is evidenced or claimed.

Historical context

The flyer advertises £18 advance admission plus booking fee and £22 on the door, with an unusually explicit 11pm door-closing time despite the event continuing until 6am. Its two-room structure — a main arena and separate chill-out room — documents the spatial and musical organisation of a regional 1993 rave. The slogan “Our standards are fast becoming the best in the country — our rave’s certainly are!!” is retained as promoter rhetoric rather than an independently verified assessment.

Score and assessment method

Archive Importance: 8.8 / 10.

This is a curatorial judgement, not a measurement accurate to one tenth or a market valuation. Read the explanation and its evidence limits together.

How Archive Importance is assessed →

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