Sam Shepard
Subject / model: Sam Shepard
TMR-000244Magazine object
The Face No. 59
Hard — Felix Howard / Buffalo
March 1985★ Gold Star object
March 1985 issue of The Face, commonly known as the ‘Hard’ issue, featuring 12-year-old Felix Howard in the now-iconic Buffalo cover image photographed by Jamie Morgan and styled by Ray Petri. The issue combines the Buffalo movement’s influential street-derived fashion language with features on Sam Shepard, Jessica Lange, The Pogues, Japanese design, Alison Moyet, Andy Warhol, Dennis Skinner and Lovers Rock.
Read the catalogue note →- Publication
- The Face
- Condition
- Good+ / VG−
- Completeness
- Complete — all pages present.
- Date
- March 1985
Object record
Catalogue note
March 1985 issue of The Face, commonly known as the ‘Hard’ issue, featuring 12-year-old Felix Howard in the now-iconic Buffalo cover image photographed by Jamie Morgan and styled by Ray Petri. The issue combines the Buffalo movement’s influential street-derived fashion language with features on Sam Shepard, Jessica Lange, The Pogues, Japanese design, Alison Moyet, Andy Warhol, Dennis Skinner and Lovers Rock. It is a particularly important surviving example of The Face at the point when its photography, styling and graphic design were actively redefining British visual culture.
Why this object matters
The Morgan/Petri Felix Howard cover is a defining Buffalo image preserved in its original magazine setting. London College of Fashion’s exhibition account explicitly discusses this cover, supporting Gold at 9.4. Sources differ on the model’s age, which should remain qualified.
Evidence limits: No new physical inspection or collation was performed. Copy-specific conclusions remain limited to the retained catalogue and accession evidence.
Score and assessment method
Archive Importance: 9.4 / 10 · Gold Star.
This is a curatorial judgement, not a measurement accurate to one tenth or a market valuation. Read the explanation and its evidence limits together.
How Archive Importance is assessed →Inside this issue
12 selected entries checked against the photographed contents and credits. This is a partial index; page numbers are printed references, not a physical collation.
View the source photograph ↗ · Reviewed 2026-10-06
Selected legible entries from the registered photograph. Single page numbers are printed starting pages; ranges reproduce the printed range. This is not a page-by-page inspection or a complete contents transcription.
Jessica Lange
Subject / model: Jessica Lange
Pogues
Japan — The Third Wave of Tokyo Design
Alison Moyet — The Invisible Woman
Subject / model: Alison Moyet
Andy Warhol — The Face Interview
Subject / model: Andy Warhol
Brazil
The contents identify Terry Gilliam’s film as the subject.
Dennis Skinner
Subject / model: Dennis Skinner
Lovers Rock
Fashion — The Harder They Come
The printed title and start page are recorded here. Separate sourced Hard fashion credits remain available in Recorded contributions.
Fashion — Bon Marché
Publisher / editor
Editing: Nick Logan
Printed masthead credit.
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Connections use the catalogue’s named people, organisations and themes.
Recorded contributions · 10
- Ray PetriHard fashion stylingSource verified
Test Pressing reproduces the March 1985 Hard fashion story and credits photography to Jamie Morgan and styling to Ray Petri. The annotation describes the reproduced story. Test Pressing — The Face / Hard / Ray Petri, with reproduced spreads
Find other objects with this contribution → - Jamie MorganHard fashion photographySource verified
Test Pressing reproduces the March 1985 Hard fashion story and credits photography to Jamie Morgan and styling to Ray Petri. The annotation describes the reproduced story. Test Pressing — The Face / Hard / Ray Petri, with reproduced spreads
Find other objects with this contribution → - Neville BrodyArt directionSource verified
The photographed issue masthead explicitly names Neville Brody as art director. The Face No. 59 — photographed contents and credits
Find other objects with this contribution → - Robin DerrickDesignSource verified
The photographed masthead lists Robin Derrick alongside Neville Brody under Design. The Face No. 59 — photographed contents and credits
Find other objects with this contribution → - Sam ShepardSubject / modelSource verified
Sam Shepard (p. 22). The Face No. 59 — photographed contents
Find other objects with this contribution → - Jessica LangeSubject / modelSource verified
Jessica Lange (p. 28). The Face No. 59 — photographed contents
Find other objects with this contribution → - Alison MoyetSubject / modelSource verified
Alison Moyet — The Invisible Woman (p. 40). The Face No. 59 — photographed contents
Find other objects with this contribution → - Andy WarholSubject / modelSource verified
Andy Warhol — The Face Interview (p. 46). The Face No. 59 — photographed contents
Find other objects with this contribution → - Dennis SkinnerSubject / modelSource verified
Dennis Skinner (p. 62). The Face No. 59 — photographed contents
Find other objects with this contribution → - Nick LoganEditingSource verified
Publisher / editor. Printed masthead credit. The Face No. 59 — photographed contents
Find other objects with this contribution →