VICE
Magazine and media brand that began in Montreal in 1994 as a small free publication rooted in punk, street culture and deliberately provocative first-person journalism.
VICE
VICE began in Montreal in 1994 and evolved from a local alternative publication into a glossy magazine and, later, a much broader international media organisation. The magazine’s tone mixed subculture, fashion, music, sex, drugs, politics and immersive reporting, often using irreverence and confrontation as part of its editorial identity.
Why it matters
Within TMR, VICE represents a shift from late-twentieth-century free magazine culture into early internet-era global youth media, and the way alternative editorial voice could become a large cross-platform brand.
Associated people
Coverage
36 objects
TMR holdings represented across 2003–2022.